SonicR1 is building the future of real-time performance intelligence.
For the last decade, sales technology has obsessed over the autopsy: record the call, transcribe it, tag it, score it — and then tell you what went wrong 24 hours too late.
We believe that's a failure of imagination.
In Formula 1, engineers don't wait until the race is over to say, "By the way, you should've pitted on lap 18." They make the call live, when it still changes the outcome.
SonicR1 is built on a single thesis:
The only moment that matters is now.
If we can save the deal in the moment,
we don't need a post-mortem to explain why it was lost.
We believe high-performance teams deserve the same advantage as elite drivers:
a real-time co-pilot that sharpens decisions in the moment.
Not after the meeting.
Not in next week's pipeline review.
Exactly when the objection lands, the hesitation appears, the buying signal surfaces.
SonicR1 gives every rep an AI co-pilot that listens, analyzes, and coaches live — invisibly, at sub-second latency, and always in service of the human on the call.
After years in B2B SaaS sales, one pattern became obvious:
Traditional conversation intelligence tools are brilliant at post-call analytics.
But they're not there when your prospect says:
SonicR1 exists to close that gap.
We built a system that optimizes for <50ms intelligence, so reps can:
SonicR1 is engineered with three non-negotiables:
Intelligence that arrives too late is noise. We design everything around latency budgets — the co-pilot must feel instant, or it's not worth shipping.
Real-time AI is worthless without trust. Your conversations stay yours. We don't train foundation models on your calls, and we treat security as core infrastructure, not a feature.
We don't replace the closer. We give them an exoskeleton. No walls of text. No overwhelm. Just the next thing to say, in language a human would actually use.
Speed wins.
If it feels slow, it doesn't ship.
Clarity beats complexity.
Reps don't need 20 dashboards. They need one clear nudge at the right time.
Security is foundational.
Trust is earned every day, in every design decision.
Real-time > post-call.
We respect analytics, but we optimize for live outcomes.
AI should feel like an upgrade, not a replacement.
The human is the hero. SonicR1 is the co-pilot.
SonicR1 was founded by Ömer Dertlioglu, a B2B sales professional who spent years closing deals and living in CRMs, call recordings, and pipeline reviews.
"I got tired of tools telling me what I should've done when the deal was already lost. I wanted a co-pilot that actually helps during the call — invisible to the prospect, invaluable to the rep."
SonicR1 is based in Berlin, Germany, and currently in private beta with a select group of forward-thinking teams.
Our vision is to become the standard for real-time performance intelligence for Sales.
We're building a future where AI amplifies human performance, not replaces it.
If any of this resonates with you:
SonicR1 is still early.
The mission isn't.
Founded by Ömer Dertlioglu.
Building the engine in Berlin.