SonicR1 is building the future of real-time sales intelligence.
For the last decade, sales technology has obsessed over the autopsy: record the call, transcribe it, tag it, score it — and then tell you what went wrong 24 hours too late.
We believe that's a failure of imagination.
In Formula 1, engineers don't wait until the race is over to say, “By the way, you should've pitted on lap 18.” They make the call live, when it still changes the outcome.
SonicR1 is built on a single thesis:
The only moment that matters is now. If we can save the deal in the moment, we don't need a post-mortem to explain why it was lost.
We believe high-performance teams deserve the same advantage as elite drivers:
A real-time co-pilot that sharpens decisions in the moment.
Not after the meeting. Not in next week's pipeline review.
Exactly when the objection lands, the hesitation appears, the buying signal surfaces.
Three non-negotiables.
Intelligence that arrives too late is noise. We design everything around latency budgets — the co-pilot must feel instant, or it's not worth shipping.
Real-time AI is worthless without trust. Your conversations stay yours. We don't train models on your calls, and we treat security as core infrastructure.
We don't replace the closer. We give them an exoskeleton. No walls of text. Just the next thing to say, in language a human would actually use.
Speed wins.
If it feels slow, it doesn't ship.
Clarity beats complexity.
Reps don't need 20 dashboards. They need one clear nudge at the right time.
Security is foundational.
Trust is earned every day, in every design decision.
Real-time > post-call.
We respect analytics, but we optimize for live outcomes.
AI is an upgrade, not a replacement.
The human is the hero. SonicR1 is the co-pilot.
SonicR1 was founded by Ömer Dertlioglu, a B2B sales professional who spent years closing deals and living in CRMs, call recordings, and pipeline reviews.
“I got tired of tools telling me what I should've done when the deal was already lost. I wanted a co-pilot that actually helps duringthe call — invisible to the prospect, invaluable to the rep.”
SonicR1 is based in Berlin, Germany, and currently in private beta with a select group of forward-thinking teams.
SonicR1 is still early.
The mission isn't.
Founded by Ömer Dertlioglu.
Building the engine in Berlin.